Bancly - Bank Social Media

Social Media

Drive Social Engagement. Discover Social Insights. Measure Return on Social Investment.

Bancly Performance Brand Marketing (BPBM) is a comprehensive set of performance-oriented social solutions for social engagement and social insights across the entire social media spectrum. Bancly's multi-faceted social programs amplify, extend, and enhance the core conversations your brand is having with your audience, achieving engagement with unprecedented reach and scale.

Beyond Facebook, we have significant experience with video, blogs, games, mobile applications, socially connected microsites and websites, and inherently social "real world" events.

Conversation Audits
Conversation Platforms
Advocacy Programmes
Social Media Advertising
Social Media Training
Social Search
Social Intelligence
Marketing Dashboards
Social Network Software
Film & Animation
Listening Programs
Influencer Outreach Programs
Bank Online Reputation Management (BORM)
Community Building and Management
Game Design and Deployment
Social Applications

The Social Bank

The world of work is changing and old organizational models are under increasing pressure from a smarter, simpler ways of connecting, collaborative, participatory and engaged way of doing business fuelled by social media. Our social design practice helps banks harness the power of social media to deliver value far beyond their marketing and communications goals, right down to the bottom line, typically in four emerging areas:

Building Brand Reputation and Value

Creating Customer Value

Increasing Operating Excellence

Strengthening Workforce and Culture

We connect and engage your workforce, supply chain and customers internally and externally, whether in marketing, sales, customer relationship management, or customer support. We have deep experience in the use of enterprise social technology such as blogs, wikis, social networks, collaboration spaces, and other lightweight social tools to full-scale social business platforms such as IBM Connections, Jive, and Microsoft SharePoint, and advise banks.

From navigating policy issues to creating social media playbooks, we develop overall social media strategies, implement behavior-led change programs, provide bespoke training, help specify and recruit for social media roles, design and implement listening and responding programmes, advise on crisis planning and provide ad-hoc social media consultancy and advice and implement solutions that span across the bank.

Core Services - How do we help create a Connected Bank?

  • Social Playbooks
  • Customer Intent Modeling
  • Social Brand Architecture
  • Social Commerce
  • Social Media Recruitment
  • Social Media Policy Development
  • Social CRM
  • Enterprise Social Technology
  • Technology consulting, vendor evaluation and selection
  • Software development, deployment, and adoption
  • Internal Social Networks, Communication and Workforce Collaboration
  • Behavior led Change Programs
  • Advocacy Relations
  • Cause Marketing/CSR
  • Digital & Social Crisis Counsel, Communication & Risk Mitigation
  • Corporate Communications
  • Grassroots Outreach
  • Investor Relations
  • Regulatory Communications
  • Online Newsroom
  • Public Affairs Campaign
  • Listening command center deployment